Agora Maximus, Tactical Urbanism Project by LAAB collective in collaboration with Signature Design Communication

Project designed & delivered for the SDC Quartier Latin & the Partenariat du Quartier des spectacles de Montréal

Curated by Aline Chahine | 
September 10, 2023
| Est. Reading: 2 minutes
Project Details:
Address: Montreal, Canada
Year: 2022
Area: N/A

Agora Maximus is an innovative pedestrianization project that pushes the boundaries of tactical urbanism by proposing highly durable, integrated, and heavily planted modular installation, combined with an instantly iconic signature inspired by Montreal’s Quartier Latin.

To achieve this ambitious agenda, the design team’s approach proposes an immersive and vibrant temporary streetscape installation, confirming the Quartier Latin’s legacy as the founding place of the city’s French institutions, as well as showcasing its vibrant festive culture and joie de vivre. Drawing on this singular identity, the concept and storyline aim to playfully project the identity of mythical Saint-Denis Street, with its resolutely "Latin" character.

Close-up view in front of Library
Close-up view in front of Library | Photograph © Raphael Thibodeau

As such, the Agora Maximus is an inclusive urban form that celebrates the seasonal pedestrianization of St-Denis Street (2022-2024) with viewing platforms and vantage points to take in the animated streetscape and its offerings of living arts during the summer festivals. Immersive and intriguing, it combines two landmarks of Latin culture: the Agora, a place for civic meetings, and the Circus Maximus, a linear amphitheater for live entertainment. In this way, the concept pays homage to festivals, circuses, and experimental arts by transforming the urban space into a linear stage, with striking pixelated pop-up seating arrangements placed at intervals along the street.

Aerial view of Entrance Pillars
Aerial view of Entrance Pillars | Photograph © Raphael Thibodeau

Mainly located in front of the historic St-Sulpice Library in 2022, then along the whole street in 2023 and 2024, the modular platforms offer accessible open spaces for pedestrians to socialize and take in the scenery. Their stepped profile evokes the main staircases of the cultural institutions of the Quartier Latin. Informal and playful, they take the form of colorful mounds of "pixels" filled with greenery, enhancing the tree coverage of St-Denis Street. The pixels' colorful swatches use GREY to integrate into heritage surroundings, WHITE to evoke modernity, and ORANGE to deliver a playful nod to roadwork visual codes.

The various platforms are linked by a continuous street-art graphic intervention made of pixel patterns along the whole length of the street, providing an ever-changing visual journey for pedestrians. A paired strategy of visual/graphic dressing of key commercial windows along the street enhances the immersive stroll and urban experience between de Maisonneuve and Sherbrooke streets.

Project Credits

Client: SDC Quartier Latin and the Partenariat du Quartier des spectacles de Montréal
Architects/Designers: LAAB Collective in collaboration with Signature design communication
Design team: Michel Lauzon, Vincent Clarizio, Maëva Lonni, Frédérick Gagliolo, Adam Ghadi-Delgado, Margot Greenbaum.
Project type: Urban design, Tactical urbanism, Temporary & Events installations, Industrial design, Street furniture
Technical description: An assembly of pixels of 5 different heights in painted steel and wood. The pixels can be used as platforms, seats or planters.
Challenges: A modular system, easy to assemble, install, dismantle for summer use over 3 seasons. 
Installation: summer 2022 (2023 and 2024)

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