The contemporary, innovative space at the Fairview Pointe-Claire shopping centre created by Ædifica delivers a unique customer experience in the eyewear industry.
“The virtual world dips into the physical with this new concept store. After BonLook’s early success with online sales, it was time to create a complementary, tangible connection to the brand,” says Ædifica Design Director Stéphane Bernier.
The boutique offers a fresh take on shopping for prescription glasses. There is no cash register or counter in this hassle-free environment. Customers carry out transactions in-store but online, as if they were shopping from home or a café. Human interaction is more relaxed, the experience more rewarding. The limited space inspired Ædifica’s designers to create a minimalist layout with floor-to-ceiling mirrored walls that enhance the beauty of the frames on display and convey a sense of spaciousness.
Ædifica worked with top names in the Quebec design industry to achieve a total look: Lambert et fils lighting, Larose Guyon table accessories, Coop ÉTABLI furniture and Dahls uniforms. “The boutique is a superb example of Quebec savoir-faire – it’s something we can all be proud of,” Bernier added.
Location: Pointe-Claire, Québec, Canada
Area: 325 sqm
Lighting: Lambert et
Accessories: Larose Guyon
Furniture: Coop ÉTABLI
Woodwork: RCM Architectural
Photographs: Drew Hadley