It goes without saying that the pandemic has shaken up our daily lives, our habits, and even our relationship to the spaces around us. After all, we have spent many, many hours in our homes! This has stimulated the renovation industry: more and more homeowners are planning to remodel their living spaces. In light of this ongoing trend, Miralis—a manufacturer of custom kitchen cabinets based in Rimouski, Quebec—seized the opportunity to create a new digital platform that provides consumers with the information they need. This free resource aims to demystify all aspects of kitchen renovation and construction.
From design to technical specs, and environmental concerns to lifestyle issues, E-SPACE3 answers a myriad of common questions: How much will it cost to renovate my kitchen? What are the key steps in the process? What material options are available? What is a kitchen designer-specialist?
“It was important for us to create a non-commercial space where people can get good information early on in their process. A well-informed consumer with the proper tools is better prepared to take on a project and to make good decisions every step of the way,” says Valérie Brière, Brand Manager at Miralis. Online, there is not much content available to those looking for information to help them plan their new kitchen project from start to finish.
Florence, a young professional and friend of Miralis, redid her kitchen a few years ago. Letting out a long sigh, she told us she was feeling a little overwhelmed and had no idea where to start. She had a huge collection of kitchen photos on her tablet, all stunningly beautiful. But then what? Where should she look? Where should she start? Her knee-jerk reaction was to go to a well-known big-box store.
Florence’s experience is the type of experience that inspired us to create ESPACE3. Her story rings true for many others who are delving into the vast world of renovation and construction. “That’s what prompted us to leverage Miralis’s expertise to offer people a relevant resource,” says Ms. Brière. E-SPACE3 is an online environment where consumers can confidently explore to find credible, noncommercial, and accurate information. In short, it is a first step that will guide determined consumers on their journey by demystifying the many facets of a kitchen renovation.
About Miralis
Driven by a constant desire to innovate and push the standards of excellence in its industry, Miralis has won the hearts of consumers with its avant-garde kitchens that capture the imagination. Today, its custom-made products extend to all living spaces and include permanent furniture. Founded in 1976, the Quebec-based company, located near Rimouski, has close to 300 employees. Its state-of-the-art facilities cover 125,000 square feet, and the company is experiencing sustained growth of 15% annually. Its products, respectful of health and the environment, are sold in some 150 outlets in Quebec, Ontario, and the United States.
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