ElectriCity, where Volvo is one of the main participants, is now following up its viral success with acoustic concerts given by Swedish artists among passengers on the electric bus route 55. This time it is offering Gothenburg’s citizens a mobile Christmas show. The electric bus itself is providing the entertainment in the form of a light show accompanied by traditional Christmas music while travelling through central Gothenburg.
“The previous ‘Silent Bus Sessions’ campaign highlighted one of the major benefits of electric buses – how quiet they are. We want to use the Christmas show to highlight in a fun way that the electric bus allows the city’s traditional noise to be replaced by pleasant sounds,” says Helena Lind, PR manager at Volvo Buses.
The Christmas greetings being extended to Gothenburg’s citizens can be seen and heard along the bus route 55, which passes along Avenyn and Östra Hamngatan in the city center. The route normally only runs on weekdays, but an exception will be made on the weekend of 4-6 December when the Christmas bus will also run on Saturday and Sunday between 10 am and 6 pm.
“One way you can look at the Christmas bus is like a mobile Christmas card which we are using to send Christmas greetings to Gothenburg’s citizens, while also spotlighting a successful venture where innovation and sustainability combine to create an attractive means of public transport,” says Lars Backström, managing director of Västtrafik.