Creative consultancy Masquespacio present a serie of sceneries they designed during the year 2015 for The Novelties, a collection developed and conceptualized for Spanish upholstery brand Missana.
Masquespacio’s adventure at Missana started during the beginning of 2014 when the creative consultancy was commissioned to redesign their brand, main collection and artistic strategy with the aim to reposition the Spanish brand as an international leader for contemporary upholstery. After reinventing the existing collection below the name The Twenties, Masquespacio and Missana created a completely different collection much more focussed on offering a trendy product.
Above the Spanish design studio started to commission product designs to several emergent product designers like La Selva, Cristian Reyes and Muka Design Lab. After a little bit more than one year of The Novelties collection, several products have been launched successfully to the market. For each of the releases Masquespacio managed the textures and finishings selection, above designing each of the sceneries for their presentation, always taking in mind the actual design trends.
To the work actually realized for Missana the design of their new catalogue will be presented shortly, next to the first collection of products officially designed by the creative consultancy that will be shown to the public during the first month of 2016.
Masquespacio through this project shows their capacity to manage both artistically as well as strategically a project of the type of Missana, adding to their portfolio similar works for the well known decorative lighting company LZF Lamps and customized technical lighting company Onok Lighting.