‘Unconfined’ by Samsung and Zaha Hadid Architects

Samsung showcases its smartphone design philosophy at Milan Design Week

'Unconfined' by Samsung and Zaha Hadid Architects
© Luke Hayes
'Unconfined' by Samsung and Zaha Hadid Architects
© Luke Hayes

Collaborating with Zaha Hadid Architects and digital art and design collective Universal Everything, Samsung tells the story behind the recently unveiled Galaxy S8 that centres on the unity of design, technology and experience. Visitors to ‘Unconfined: The Galaxy S8 Design’ journey through an immersive environment inspired by the S8, creating digital installations that bring to life the Galaxy design philosophy.

'Unconfined' by Samsung and Zaha Hadid Architects
© Luke Hayes

“Milan Design Week represents a unique opportunity to demonstrate the refinement of the Galaxy S8 and S8+ amongst the best minds of the design industry,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “The Galaxy S8 and S8+ showcase our commitment to meaningful innovation; with the bezel-less surround and Infinity Display we have designed a device that connects with the user like never before, with function not limited by form.”

'Unconfined' by Samsung and Zaha Hadid Architects
© Luke Hayes

“‘Unconfined’ sets a benchmark in the way materials and technology come together to create a natural flow between device and user and this was the inspiration for our collaboration,” said Patrik Schumacher, principal, Zaha Hadid Architects. “We often look at the logic and coherence of nature’s systems when we are working to create environments that seamlessly connect form and function using innovative designs and technologies. This research is integrated within every aspect of the installation’s design.”

'Unconfined' by Samsung and Zaha Hadid Architects
© Luke Hayes

Visitors to ‘Unconfined: The Galaxy S8 Design’ are among the first to see the Galaxy S8 and its new technology for the modern age.

For more product information, please visit http://www.samsungmobilepress.com

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