UYU (우유) – a translation of milk in Korean – is a soft serve ice cream parlour that uses organic milk as a base ingredient in all of its products.
Inspired by the crystalline patterns found in frost, the space interprets the product offering through an irregular motif is developed for the water jet cut metal wall and ceiling panels.
This pattern also references UYU's logo and identity, and playfully suggests the store's product: ice cream. Through an iterative design process of simplification and standardization, the sizing and coordination of these panels was key in providing a highly coordinated experience.
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