Journey into the World of Italian Graphic Designer Heinz Waibl at the UQAM Centre de Design

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The UQAM Centre de Design presents Heinz Waibl. The Creative Journey, exploring the creative and professional path of Heinz Waibl, a major figure in the Milanese graphic design scene of the 1950’s.

Journey into the World of Italian Graphic Designer Heinz Waibl at the UQAM Centre de Design
Heinz Waibl coi baffi, Gorla, Milano / © m.a.x. museo, Chiasso (Svizzera)

The exhibition covers his time in Europe and the United States (with an interlude in South Africa) and includes more than 350 Waibl artefacts – posters, sketches, logo studies, brochures, publications, ads, selected photographs – as well as his correspondence with Max Bill, Max Huber and Georges Vantongerloo.

Journey into the World of Italian Graphic Designer Heinz Waibl at the UQAM Centre de Design
Manifesto “Lambretta club d’Italia” / © Milano, 1959
stampa offset su carta

Heinz Waibl. The Creative Journey

Heinz Waibl is best known for his projects for Rai, Rinascente, Atkinsons, Olivetti, Pirelli, and Flos, as well as his collaboration with the design firm Unimark International, developing brand symbols for JCPenney and American Airlines (with Massimo Vignelli).

Journey into the World of Italian Graphic Designer Heinz Waibl at the UQAM Centre de Design
Locandina “Vendita Casa MaS” per i Magazzini allo Statuto MaS 1958 / © 1961 stampa offset su carta

Waibl was not the only Italian to try his luck in America – Massimo Vignelli, Giulio Cittato and Piero Ottinetti also came to work in Chicago – but in 1971, Waibl returned to Italy, where he would build on his experience in the emerging field of corporate identity.

Journey into the World of Italian Graphic Designer Heinz Waibl at the UQAM Centre de Design
Aiap, Adi, Smau “Segno, Alfabeto, Scritture, Linguaggi” / 1998
mostra a cura di Mario Piazza
con Alberto Lecaldano e Giancarlo Iliprandi
catalogo edito da Aiap a cura di Mario Piazza stampa offset

The curators adopted a parallel approach to the exhibition: Nicoletta Ossanna Cavadini, Director of m.a.x. museo in Chiasso, Switzerland, revisits Waibl’s beginnings in Milan as well as the period after his return to Italy, while Alessandro Colizzi, professor at the UQAM School of Design, covers the American experience of Waibl and his contemporaries.

Event Details:

Dates: February 23 to April 9, 2017
Opening: Wednesday, February 22, 2017, at 6 p.m.
Curators: Nicoletta Ossanna Cavadini, Director of m.a.x. museo in Chiasso, Switzerland; and Alessandro Colizzi, Professor at the UQAM School of Design

Exhibition jointly organized by the Centro Culturale Chiasso m.a.x. museo, the UQAM Centre de Design and the Italian Cultural Institute in Montreal.

Address and opening hours
UQAM Centre de Design
1440 Sanguinet Street (corner of Sainte-Catherine East)
Montreal (Berri-UQAM metro)
Open Wednesday to Sunday, noon to 6 pm.
Free admission

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