Project Shift – proposal by Atelier L


“Project Shift”, a new Seoul Animation Center, redefines our understanding of architecture not as an isolated and static object, but as an interactive and flexible platform for everybody.

Project Shift - proposal by Atelier L

Both building users and visitors can reconfigure their working and visiting spaces by manipulating proposed architectural components such as fins, folding doors, and moving walls, so that every person is encouraged to be actively involved in a variety of events.

Project Shift - proposal by Atelier L

Seoul Animation Center is located in the middle of two considerable urban contexts, Animation Streets (Jaemiro and Jaemirang) and Animation Business Cluster (Yejang Jarak) in Seoul. This geographical distinction allows Seoul Animation Center to be a central platform that accommodates cultural content in the city, and also connects important urban nodes in the city center.

Project Shift - proposal by Atelier L

Project Shift - proposal by Atelier L

By maximizing open space on the ground level, “Project Shift” fosters the creation of new interaction with the public and links Namsan and Myeong-dong together, in order to create a new type of theme park.

Project Details:

Location: Seoul, South Korea
Site Area: 8,340.2 sqm (Gross Floor Area 21,000 sqm)
Stage: Seoul Animation Center, Design Competition Entry
Designers: Chang Kyu Lee, Beomki Lee (Atelier L)


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